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Shanghai Pathways Blog

Understand ​China​ ​From the Local ​Perspect​ive

Month

September 2017

KFC Pro – Fast Food Revolution

I have to admit that as a Chinese born in the 80s, I do have a complicated “love and hate” relation ship with KFC. It is the very first Western fast food company in China since 1987.  Now has 5,138 outlets in China as of 2017.

Basicly, a good treat in my childhood means going to KFC and order a set of fried chicken… KFC also have tried very hard to approach the Chinese market including offerings such as congee and ‘fungus salad’ and local creations such as the ‘Chizza’ (chicken pizza). Continue reading “KFC Pro – Fast Food Revolution”

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The Changing Generation

Yesterday I visited a friend and bought her 6 years old daughter an expensive Mickey Mouse toy from Disney Land.

She just looked at it for one second and then walked a way.

Branding

Why this kid doesn’t like Mickey Mouse?  When I was a kid, having a Mickey Mouse would make me feel happy for weeks. Then I realized that she probably has never watched any episodes about the mickey mouse on TV.

Her favourite Chinese cartoon episode is called Pleasant Goat and Big Big Wolf

xiyangyang

Her favourite western episode is My Little Pony

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Brand can get old

I made a mistake by assumming kids will always like Mickey Mouse, but it is actually not the case, people in my generation used to watch 2 episodes of Mickey Mouse everyday after school for many years.

Now Disney Land spents billions of dollars in building parks but they forgot to ccoupy the screens.

The real value is not Mickey Mouse, it is the screens and the limited attention of young childern.

Continue reading “The Changing Generation”

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