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Shanghai Pathways Blog

Understand ​China​ ​From the Local ​Perspect​ive

KFC Pro – Fast Food Revolution

I have to admit that as a Chinese born in the 80s, I do have a complicated “love and hate” relation ship with KFC. It is the very first Western fast food company in China since 1987.  Now has 5,138 outlets in China as of 2017.

Basicly, a good treat in my childhood means going to KFC and order a set of fried chicken… KFC also have tried very hard to approach the Chinese market including offerings such as congee and ‘fungus salad’ and local creations such as the ‘Chizza’ (chicken pizza). Continue reading “KFC Pro – Fast Food Revolution”

The Changing Generation

Yesterday I visited a friend and bought her 6 years old daughter an expensive Mickey Mouse toy from Disney Land.

She just looked at it for one second and then walked a way.

Branding

Why this kid doesn’t like Mickey Mouse?  When I was a kid, having a Mickey Mouse would make me feel happy for weeks. Then I realized that she probably has never watched any episodes about the mickey mouse on TV.

Her favourite Chinese cartoon episode is called Pleasant Goat and Big Big Wolf

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Her favourite western episode is My Little Pony

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Brand can get old

I made a mistake by assumming kids will always like Mickey Mouse, but it is actually not the case, people in my generation used to watch 2 episodes of Mickey Mouse everyday after school for many years.

Now Disney Land spents billions of dollars in building parks but they forgot to ccoupy the screens.

The real value is not Mickey Mouse, it is the screens and the limited attention of young childern.

Continue reading “The Changing Generation”

Story of Chinese Freshwater Pearls

the-first-freshwater-pearls

A long time ago, I got a pearl necklace from my mother. The pearl looks like tiny rices and now it is as old as me…..well, it is at least 20 years old 😉

Since I have been taking quite a few groups to see the pearl harvesting and the pearl factory, my interests towards the freshwater pearl started to grow more and more.And the more I understand it, the more I felt that the change of pearls is almost like the change of China. From low-end products and copy foreign ideas to innovation and become a leader in the industry. Continue reading “Story of Chinese Freshwater Pearls”

Plastic China

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Currently the most popular documentary movie in China. The Douban rating for this movie is 9.5, compare with the average Chinese movie rating is just around 5 this year.  Continue reading “Plastic China”

Chinese Woman’s Beauty Change

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It is always interesting to see how beauty standards have changed in a country through history.  Beauty does not has a fixed look. It very much depends on when and where you lived. Continue reading “Chinese Woman’s Beauty Change”

The Wechat Era

The New York Times is right about wechat is a “monster” app. As a Chinese person, I am just so addicted to wechat, it is helpful and amazing as it gets more and more interesting every day to watch this app grow and change. Continue reading “The Wechat Era”

Chinese Style Blind Dating

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A new dating show is sparking huge controversy online after inviting bachelors’ parents to judge if a candidate is a good match for their son, leaving the audience questioning whether Chinese men are overindulged and their families meddle too much in marriage. Continue reading “Chinese Style Blind Dating”

Chinese Netizens View Towards Donald Trump

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The U.S. Presidential election on Nov. 8 was more closely observed in China than any in history. That’s because Chinese people have more personal experience with U.S. life than ever before, from an enormous increase in Chinese visitors stateside — from 400,000 in 2007 toover 2.5 million in 2015, to the rapidly growing ranks of Chinese students at U.S. colleges and universities, a number now exceeding 300,000. Continue reading “Chinese Netizens View Towards Donald Trump”

Women’s Life & Trends in China – Part 1

traditional chinese women

When a son is born,
Let him sleep on the bed,
Clothe him with fine clothes,
And give him jade to play…
When a daughter is born,
Let her sleep on the ground,
Wrap her in common wrappings,
And give broken tiles to play…

From the Book of Songs (1000 – 700 B.C.) Continue reading “Women’s Life & Trends in China – Part 1”

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